Seven years of growing brands for clients taught us how to build our own. That is Elkiya Group now: our own brands, the systems that run them, and ventures. Here, Aqeel still runs mentoring classes, events and 1:1 mentorship.
To every brand that trusted a small team from Indonesia with its growth: thank you. You taught us what paying back actually means, and you paid for the lessons that built our own brands.
The agency is closed. Nothing is lost: the people, the playbook and the profit-first habit all live on inside Elkiya Group. And if you want to learn how we did it, the classes and 1:1 are still right here.
— Aqeel, founder
The agency years, 2019–2026.
We helped brands scale profitably: find where the money was, then grow it with the channels that paid back.
Profit first
Unit economics and breakeven before a single campaign. If the numbers did not work, we fixed the offer, the price or the costs first.
Scale what pays back
Channel P&L decided where budget went: the channels that actually made money got more, the ones that only looked good got cut.
Keep it growing
Growth paced by cash and margin: when to scale, when to hold, when to stop, so clients grew without running out of either.
The services we pushed, judged by net profit
Not reach, not ROAS on a dashboard. What was left after product, shipping and the ad itself.
Meta Ads
Our biggest channel. Scaled only while contribution margin after ad cost stayed positive, and paused the week it did not.
Google Ads
Caught demand that already existed. Usually the cheapest net profit per order in the account.
TikTok Ads
Introduced products to new people. Judged on payback window, never on views.
SEO
Slow and compounding. Once it worked, the best net margin of anything we ran.
Email marketing
Highest net profit per send. Turned one-time buyers into repeat customers.
Web & creative
Conversion rate is margin. The page and the ad were part of the P&L, not decoration.
How we judged every one of them
The question we asked every brand: after product, shipping and ads, is there anything left per order? Drag the sliders.
profit lens
CostsAdsLeft over
$28margin before ads
1.8×breakeven ROAS
2.8×your ROAS now
$10left per order
Profitable. You keep $10 of every $50 order; ads can rise to $28 before you break even.
Closed, not lost.
Some things ended with the agency. The ones that mattered didn't.
What closed
Elkiya Digital as a retainer agency
The service pages, proposals and audits
The Bahasa Indonesia site
Monthly reporting calls at odd hours across three time zones
The name on the door, after seven years
Seven years, hundreds of campaigns, one small team from Indonesia.
What we're glad stayed
The people, now building brands of our own at Elkiya Group
The profit-first habit: judge everything by what is left over
The playbook, from creative testing to channel P&L
Marketers by ELKIYA, 500+ people talking real numbers
Private sessions for marketers and founders, working on your account, your funnel and your numbers. Practical and direct, booked a few slots at a time.
No. The agency chapter ran from 2019 to 2026. Elkiya has grown into Elkiya Group, which builds and backs its own brands. If you worked with us as a client: thank you. Everything we learned went into the group.
The company Elkiya Digital grew into: an Indonesian incubator run by our founder, with its own e-commerce brands, the systems that run them, and ventures that grow or invest in businesses with potential. The full story is at elkiyagroup.com.
Yes. Mentoring classes, events and 1:1 mentorship continue here. Use the form below and pick what you need.
Start at Elkiya Group’s contact form. Say what you sell and where you are stuck, and you will be pointed to the right people.
They are retired. Old links now bring you here, and the agency years are summarised above.
Retired with the agency. This page is in English for now; most of our Indonesian members are in the Marketers by ELKIYA community.
Talk to Aqeel.
For mentoring, classes, events or the community. For the group's brands and ventures, go to Elkiya Group.