CASE STUDY
PAW Studio
284%
Sales Increase
$500K
Gross Turnover
50%
CPA Deduction
Ad Platforms Used :
About Brand
PAW Studio is an Indonesia-based pet portrait business, recognised for its outstanding pet custom artwork. The studio was founded on a love for pets and a commitment to delivering high-quality, personalised portraits that capture each pet’s unique personality. This dedication to artistry and customer satisfaction has made PAW Studio a brand loved by pet owners.
PAW Studio’s journey began with a small team of talented illustrators who shared a passion for pets. Over the years, their meticulous attention to detail and ability to create lifelike portraits earned them a loyal customer base. The studio’s portfolio features a variety of pet portraits, each a testament to the artists’ skill and creativity. As demand for their unique and personalised artwork grows, PAW Studio faces the challenge of expanding their operations while maintaining high quality standards.
Expanding their reach beyond Indonesia, PAW Studio now operates in five countries, bringing their unique art to a global audience. This international presence not only increases the brand’s visibility but also allows them to understand and cater to diverse customer preferences. Despite this, PAW Studio continues to run its main production locally, ensuring that each artwork maintains the high standards that the brand is known for. However, with this expansion came new challenges, including maintaining operational efficiency and managing higher order volumes without compromising on quality.
To overcome these challenges and drive significant business growth, PAW Studio teamed up with Elkiya Agency. Looking to improve their online presence, reduce operational costs, and increase sales, PAW Studio turned to Elkiya for their expertise in digital marketing, web optimisation, and data-driven strategies. This collaboration aims to improve PAW Studio’s market position and operational efficiency.
The Challenge.
Despite its success, PAW Studio faces major obstacles in expanding operations and maintaining profitability.
Rework on the Website.
Elkiya Agency started by conducting an in-depth analysis of PAW Studio’s existing website. They identified several areas that needed improvement, including site speed, navigation, and user interface design. The landing page was redesigned with a focus on user experience (UX) and conversion rate optimisation (CRO). High-quality images featuring artworks were strategically placed to grab visitors’ attention. Clear and attractive call-to-action (CTA) buttons were integrated to guide users in making a purchase. In addition, the checkout process was simplified to reduce cart abandonment rates. These changes collectively improved website performance, resulting in higher engagement and increased conversion rates.
Creative Testing Strategies in Advertising.
Elkiya Agency implemented a sophisticated creative testing strategy to optimise PAW Studio’s advertising efforts. This involved creating a variety of ad creatives, including various formats such as videos, carousel ads, and static images. Each creative was customised with unique messaging, visual elements, and call-to-actions. These ads were then systematically tested across different audience segments to identify the combination that performed best. Elkiya uses A/B testing methodology to compare the effectiveness of different elements of the advert, allowing for data-driven improvements. By constantly iterating and optimising based on performance metrics, Elkiya was able to significantly reduce cost per purchase and increase sales volume.
Data-Driven Decisions.
Elkiya Agency harnessed the power of data analytics to make informed marketing decisions for PAW Studio. Using Facebook Ads Manager and Google Analytics, they set up a comprehensive tracking and reporting system to monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Custom dashboards were created to provide real-time insights into campaign performance, user behaviour, and website traffic sources. This data is carefully analysed to spot trends, identify opportunities for improvement, and detect issues that need to be addressed. By adopting a data-driven approach, Elkiya is able to adjust marketing strategies, optimise budget allocation, and improve overall campaign effectiveness.
