CASE STUDY
U-Build Tiny Homes
120%
Revenue Increase
USD 25 M
Gross Revenue
25+
Homes Sold
Ad Platforms Used :
About The Brand
U-Build Tiny Homes is a Los Angeles-based company that operates as a broker for tiny homes, connecting potential buyers with manufacturers and loan providers across the United States. As a leader in the tiny home market, U-Build Tiny Homes focuses on helping clients find affordable, customizable tiny homes that align with their personal preferences and lifestyle needs. Their primary goal is to simplify the process of purchasing a tiny home by offering a wide range of options from trusted manufacturers and connecting clients to suitable financing solutions.
In their early stages, U-Build Tiny Homes relied on social media platforms and an affiliate marketing program to generate leads and drive sales. By creating a network of representatives, they aimed to reach customers through Facebook Groups and niche communities. However, as they grew, they faced significant challenges with this strategy, leading to a decline in sales performance and brand reputation. At this point, they turned to Elkiya Digital Agency for a full-scale marketing transformation.
The Challenge.
Despite initial success, U-Build Tiny Homes faced significant challenges in scaling their operations and maintaining profitability. Several issues arose from their early marketing strategies, hindering growth and damaging the brand’s reputation, which reduced the effectiveness of their outreach efforts.
Social Media Overhaul.
Elkiya Digital Agency transformed U-Build Tiny Homes’ social media presence by shifting the focus from sales-driven content to value-rich engagement. The agency created high-quality posts centered on topics such as tiny home interior design tips, regulations for owning tiny homes in the U.S., and the lifestyle benefits of going tiny. By integrating influencer marketing and collaborating with niche Instagram pages, the strategy attracted a wider audience. Within a year, this approach brought in 27K followers, significantly increasing U-Build’s visibility and establishing the brand as a trusted resource in the tiny home industry.
High-Converting Emails.
To complement the social media efforts, Elkiya Digital Agency launched an email marketing campaign tailored to each stage of the customer journey. The email content offered practical advice, such as choosing the right tiny home and navigating financing options. Special email-exclusive offers and personalized recommendations for potential buyers further drove engagement. This targeted approach improved open and click-through rates, while turning potential leads into converted customers. The consistent email campaigns helped U-Build Tiny Homes stay top-of-mind and nurture their audience towards making purchasing decisions.
Complete Website Redesign.
Elkiya Digital Agency also redesigned U-Build Tiny Homes’ website to enhance the overall user experience and drive conversions. The new design featured a streamlined navigation system, allowing users to easily browse home listings, financing solutions, and educational resources. With an emphasis on clean design, mobile optimization, and SEO-driven content, the new website significantly improved the company’s organic search visibility and increased the ease with which potential buyers could find and engage with the company’s offerings. High-converting landing pages were also created to cater to different buyer personas, ultimately boosting sales.
